I’ve had the privilege of collaborating with Sage, you probably know them for their strong consumer brand. Working closely with their brand team, I created loads of different design pieces that fitted perfectly with their existing style. This was a big project that ran in two phases – have a look below to see how it all came together!
Sage wanted to show off their Tech, Marketing and Sales roles on LinkedIn, while also highlighting how much they value diversity and inclusion.
Working with content creator Nick Mitchell, we filmed over 45 interviews with different Sage team members (our “persona champions”). Me and fellow designer Mel Goodrich then turned all this great content into podcasts, articles and social media carousels.
The campaign really hit the mark – with engagement rates reaching 31.19% and getting fantastic feedback from both Sage and their people.
