I’ve had the privilege of collaborating with Sage, a company renowned for its exceptional consumer brand. Through close collaboration with their brand team, I’ve crafted a multitude of design assets that seamlessly align with their established consumer brand guidelines. The content marketing project was large scale and ran over two phases. Read on to find out more!
Sage commissioned a content marketing project focused on LinkedIn to promote its Tech, Marketing, and Sales roles while simultaneously demonstrating its commitment to diversity, equity, and inclusion.
Over 45 video interviews were conducted with a wide variety of “persona champions” to discuss themes identified by content creator Nick Mitchell. The gathered content was edited into podcasts, articles, and carousels by myself and fellow designer Mel Goodrich.
The campaign has achieved engagement rates of up to 31.19% to date and has been deemed a huge success by both Sage and its employees.
